The most successful customer advisory boards don't just happen—they're strategically designed and regularly refreshed to deliver value for both the host company and board members. As you kick off 2025, consider this checklist to stay relevant, engaging and influential. 

✓ Start & End with Voice of Member 

• Gather input on evolving business challenges 

• Align meeting cadence with member preferences 

• Validate proposed purpose, goals, agenda questions and topics with members 

✓ Refresh Your Board's Strategic Purpose 

• Evaluate if your advisory board’s purpose still reflects your company's 2025 priorities 

• Confirm alignment with major business initiatives 

✓ Set Clear Goals for the Year Ahead 

• Define specific short-term wins for Q1/Q2 

• Outline longer-term objectives through 2025 

• Identify metrics for measuring board impact 

✓ Review Your Membership Mix 

• Assess current composition against strategic needs 

• Identify gaps in industry, role, or perspective 

• Plan for anticipated transitions 

• Update your recruitment pipeline 

✓ Design High-Impact Agendas 

• Map critical questions and topics to your meeting cadence 

• Balance company priorities with member interests 

• Build in flexibility for emerging issues 

• Showcase your members

From the Archives: Inspiration and assistance for a strong 2025

To help you think through this checklist, here is some practical guidance from the archives that remains relevant for today's advisory boards. 

Voice of Member 

• Why Co-Creating a Meeting Agenda Matters

• From Seller to Advisor: Engage Your Customers to Help You Stop Pitching

• Customer Advisory Boards: Uncover “What You Know That Ain’t So

Strategic Purpose 

• Should my organization launch an advisory board? 
  ~ and ~ Is it a Good Time to Launch a Customer Advisory Board? (revisiting common customer and company scenarios that benefit from an advisory board)  

• 3 Customer Advisory Board Charter Templates” (including multiple samples for articulating board purpose) 

Clear Goals 

• What value will a board create...and how soon? (including sample metrics) 

• Customer Advisory Boards—It's What You Celebrate

Membership Mix 

• Determining the Ideal Membership Equation for Your Customer Advisory Board

• A Strong Pipeline is the Key to Revitalizing Customer Advisory Board Membership

High-Impact Agendas 

• Less is Definitely More: The Customer Advisory Board Content Trap

• Balancing Content for Customer Advisory Councils