Four Ways Online Customer Surveys Go Awry & Easy Fixes [Article]
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Organizations often look to scale the experiences and meaningful dialogues that take place in intimate customer advisory board meetings. Moving this in-person experience to the online world of feedback forums and online surveys poses challenges. Jane Hiscock, President and Founder, Farland Group offers her perspective on how to build online instruments that are effective and maintain the voice of the customer.
Whenever you open up a line of dialogue with a customer, it needs to be two-way.