How Technology Makes Strange Bedfellows [Slideshow]
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I recently had the chance to speak with Karen Frenkel at CIO | Insight. We talked about the mutual benefits of several unlikely yet real partnerships—IBM+Twitter, Apple+Microsoft, Tesla+Airbnb.And I weighed in on the likely source of inspiration behind these unexpected collaborations: customers.
"Engaging customers helps companies uncover unlikely B2B partners in adjacent or seemingly unrelated spaces."