Achieving Long-Term Loyalty [Article]
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Most every company today likes to say it’s customer-centric, but if that’s not the ongoing message your customers are getting from every interaction with your brand, your customers will quickly call you out on it.Customers are more marketing savvy than ever before and social media will immediately question whether interactions people are having with your brand are authentic and motivated by the customers’ best interest, not just for the company’s self-preservation.So what do authentic customer-centric companies do differently from those motivated primarily by the company’s self-preservation?