Advice & Insight

Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.

Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.

Engagement Strategy Farland Group Engagement Strategy Farland Group

Achieving Long-Term Loyalty [Article]

[AS SEEN IN LOYALTY360] Customers are more marketing savvy than ever and will immediately question whether your brand is authentic and motivated by their best interest or the company’s self-preservation. What do authentic customer-centric companies do differently than those motivated by self-preservation?

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Engagement Strategy Farland Group Engagement Strategy Farland Group

Why White Papers Still Matter: Their Role in Effective Content Marketing [Article]

[AS SEEN IN CHIEF CONTENT OFFICER] "Contrary to headlines in the marketing press, the white paper is not dead. While versions of the concept have proliferated and greatly diluted its potential power, if done right the white paper continues to serve as the basis of highly effective content marketing. The question is, what is the best way to leverage this old marketing workhorse given our plugged-in, multi-channel world?"

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Learn the strongest boards’ five characteristics—and the methods behind them.

  • Set up a new board for success 

  • Diagnose and improve an under-performing board

  • Make a successful board even better 

READ THE GUIDE