Advice & Insight

Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.

Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.

Farland Group 1/21/25 Farland Group 1/21/25

Your 2025 Customer Advisory Board Power-Up: First Quarter Must-Do's

Anne Taylor 11/6/24 Anne Taylor 11/6/24

3 Customer Advisory Board Charter Templates to Jumpstart Your Program

Cailin Boucher Forster 7/31/24 Cailin Boucher Forster 7/31/24

Engaging Customer Advisory Board Meetings Start with Having the Right Content

Cailin Boucher Forster 7/9/24 Cailin Boucher Forster 7/9/24

Summer Planning for a Successful Customer Advisory Board

Cailin Boucher Forster 4/19/24 Cailin Boucher Forster 4/19/24

Practical Tips for Continuous Board Recruiting

Jane Hiscock 2/26/24 Jane Hiscock 2/26/24

Always Recruiting: The Secret to a Successful Advisory Board

Anne Taylor 11/30/23 Anne Taylor 11/30/23

The Critical Art of Balancing Content for Customer Advisory Councils

Anne Taylor 10/27/23 Anne Taylor 10/27/23

Closing the Loop: Actions Speak Louder Than Words

Jane Hiscock 9/27/23 Jane Hiscock 9/27/23

Beyond the Finish Line: Where the Magic Happens

Anne Taylor 6/22/23 Anne Taylor 6/22/23

Set Your Customer Advisory Council Up for Success: Recruit Your Internal Team First

Jane Hiscock 6/14/23 Jane Hiscock 6/14/23

Enhance Your Account Based Marketing with Customer Advisory Boards

Looking to set up an Account Based Marketing program? Think about a Customer Advisory Board as an anchor program.

Kelsey Derouen 4/27/23 Kelsey Derouen 4/27/23

Customer Advisory Boards: How Difficult Conversations Drive Change

Jane Hiscock 4/10/23 Jane Hiscock 4/10/23

The Rocket Science of Customer Boards

Things that seem simple, rarely are. Some tips to put the ease into your Customer Board experience with the rigor needed to get there.

Jane Hiscock 3/6/23 Jane Hiscock 3/6/23

Putting the Peer in Client Engagement

Anne Taylor 1/31/23 Anne Taylor 1/31/23

Ramping up Customer Advisory Council Recruiting

Anne Taylor 12/8/22 Anne Taylor 12/8/22

How to Make Working Groups Work For You

Elise Schepeler 12/1/22 Elise Schepeler 12/1/22

Looking Back on One Year: An Interview with Mike Abbott, Thomson Reuters

Jane Hiscock 11/22/22 Jane Hiscock 11/22/22

Less is Definitely More: The Customer Advisory Board Content Trap

Anne Taylor 10/3/22 Anne Taylor 10/3/22

Do You Really Want to Launch a Client Advisory Board?

Jane Hiscock 8/29/22 Jane Hiscock 8/29/22

Customer Advisory Board Advice: Learn to Love the Pain

Learn the strongest boards’ five characteristics—and the methods behind them.

Set up a new board for success
Diagnose and improve an under-performing board
Make a successful board even better

READ THE GUIDE