Advice & Insight
Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.
Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.
Enhance Your Account Based Marketing with Customer Advisory Boards
Looking to set up an Account Based Marketing program? Think about a Customer Advisory Board as an anchor program.
The Rocket Science of Customer Boards
Things that seem simple, rarely are. Some tips to put the ease into your Customer Board experience with the rigor needed to get there.
The Power of In-person Customer Advisory Board Meetings
Over the last 2+ years, we have all experienced an uptick in technology use — whether for work-related purposes, educational, or grocery shopping via your mobile device — COVID accelerated the use of technology in both business and personal life. We too leveraged technology as we quickly pivoted from in-person customer advisory board meetings to virtual sessions here at Farland Group.
Is it a Good Time to Launch a Customer Advisory Board?
Not sure whether a Board is right for you? Here are some trigger points to consider.
Learn the strongest boards’ five characteristics—and the methods behind them.
Set up a new board for success
Diagnose and improve an under-performing board
Make a successful board even better