Advice & Insight
Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.
Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.
CXO Perspectives: Leading Change Agendas
We share what we have learned about the state of digital transformation through our in-depth conversations with CXOs, and how the C-suite has moved beyond early debate to take action in five key areas to drive competitive advantage.
C-Suite Engagement—It’s About Progress, Not Perfection
Sometimes in our desire to bring forward a perfect meeting we lose sight of the ultimate goal - forward progress.
Will Virtual Customer Advisory Boards Become the Norm?
As we look to the dawn of a new day when people are vaccinated and COVID is not a daily worry, we ask ourselves – will we go back to an office to work? Will we ever be on planes as often as we were in 2019? Will we have Board meetings in person again?
Customer Advisory Board Advice: Fail Slow
Customer Advisory Boards test our assumptions like move fast and break things. Consider one other factor with speed - scale.
Do you Know What Your Customers Value?
Understanding what your customer values is critical to building trust, winning the sale and sustaining a relationship over time. Often sales leaders can assume what is valued without asking the questions required to know for certain.
Learn the strongest boards’ five characteristics—and the methods behind them.
Set up a new board for success
Diagnose and improve an under-performing board
Make a successful board even better