Advice & Insight
Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.
Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.
CXO Perspectives: Leading Change Agendas
We share what we have learned about the state of digital transformation through our in-depth conversations with CXOs, and how the C-suite has moved beyond early debate to take action in five key areas to drive competitive advantage.
C-Suite Engagement—It’s About Progress, Not Perfection
Sometimes in our desire to bring forward a perfect meeting we lose sight of the ultimate goal - forward progress.
Will Virtual Customer Advisory Boards Become the Norm?
As we look to the dawn of a new day when people are vaccinated and COVID is not a daily worry, we ask ourselves – will we go back to an office to work? Will we ever be on planes as often as we were in 2019? Will we have Board meetings in person again?
Customer Advisory Board Advice: Fail Slow
Customer Advisory Boards test our assumptions like move fast and break things. Consider one other factor with speed - scale.
Do you Know What Your Customers Value?
Understanding what your customer values is critical to building trust, winning the sale and sustaining a relationship over time. Often sales leaders can assume what is valued without asking the questions required to know for certain.
The Pros and Cons of Net Promoter Score - NPS
The Net Promoter Score (NPS) is a customer loyalty measurement that brings great value and a simple measurement for organizing companies around customer centricity. Here are some pros and cons to the metric.
Lessons from the C-Suite: Digital Disruption
McKinsey's article, “How to Scale your Digital Disruption,” highlights key leadership and organizational changes that help businesses think about digital as more than a sideshow. We share three major themes we hear from c-suite executives about what challenges keep them from making this shift and driving the change fast enough.
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