5 Event Content Strategies for Shaping Exceptional Executive Conferences, Forums [Article]
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When it comes to content marketing, much is written about narrative-based content (i.e., the written word). Often overlooked is the role of in-person content — content shared through events — to engage with customers and prospects. And for marketers trying to connect with top executives, getting them to attend an event like a salon, forum, conference, or client roundtable can be particularly daunting...