Advice & Insight
Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.
Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.
Is it a Good Time to Launch a Customer Advisory Board?
Not sure whether a Board is right for you? Here are some trigger points to consider.
Black Friday in the Digital Age
With the rise of online retailers, consumers don’t have a reason to rush out after they eat their turkey dinner; they can sit back, relax and shop online from the likes of their home, and still enjoy those Black Friday savings.
Customer Advisory Boards to Drive Internal Alignment
Customer Advisor Boards serve as an excellent source for driving internal alignment and sparking organizational change.
Are your Silent Customers Voting with You or Against You? [Article]
[AS SEEN IN CUSTOMER THINK] Gathering feedback from your customers is important, but not every customer is apt to voice their opinion or review — whether negative or positive. Jane Hiscock, President of Farland Group, highlights specific tips to turn data into a customer-first strategy, and why the follow-up is imperative.
Your Customer Advocacy Program Is on the Verge of Complete Disruption [Article]
Today, businesses are in a constant state of transformation and the way marketers think about the customer has never been so important. Jane Hiscock, Farland Group, and Alison Orsi, IBM, recently discussed the impact of this digital era on organizations and their approaches to gain customer advocacy.
Learn the strongest boards’ five characteristics—and the methods behind them.
Set up a new board for success
Diagnose and improve an under-performing board
Make a successful board even better