Advice & Insight
Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.
Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.
How to Extend Your Customer Advisory Board's Value
How do you extend the value of a customer advisory board beyond those who participate in the meeting room to the rest of your organization? Here are a few of the most common challenges we see, and some recommendations to tackle them.
Building Customer Value through Advisory Boards
In order for boards to thrive, there must be reciprocal value for both the sponsoring company and the clients they bring together. Here are a few things to consider when developing and managing executive advisory boards to ensure that all parties experience the benefits.
Expert: How Feedback Really Impacts Strategy [Article]
[AS SEEN IN BIZ REPORT] Insights into the value of forming a Customer Advisory Board
Peers: The Secret Sauce to Advisory Board Success [Article]
[AS SEEN IN CUSTOMER THINK] Don't underestimate the power of peer connections when convening a customer advisory board.
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