Advice & Insight
Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.
Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.
What Drives You During the Holidays?
As we are full force into the holiday season, I want to ask, what drives you? Whether as a business owner or employee, what is it that makes you get up in the morning, head to work and want to do a good job? It’s a question that anyone can answer, and for me the answer is easy — my kids.
Good or Bad Feedback, Customer Advisory Boards are Essential
During a recent council meeting, both our client, and their customers in attendance, acknowledged that it’s difficult to hear the negative advice, and much credit was given to our client for listening to the more challenging feedback. Both parties appreciated the openness of this type of forum, and agreed that if the candid advice turns into actions and outcomes, it’s a win for all participants.
Criteria for Success: Define the Right Customer Advisory Board Membership
Getting the right members on board is the lynchpin of a successful Customer Advisory Board (CAB). Here are some lessons learned in developing an effective membership screen and the right criteria to recruit and maintain members.
Learn the strongest boards’ five characteristics—and the methods behind them.
Set up a new board for success
Diagnose and improve an under-performing board
Make a successful board even better