Advice & Insight

Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.

Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.

Engagement Strategy Camille Freni-Antonetti Engagement Strategy Camille Freni-Antonetti

What Drives You During the Holidays?

As we are full force into the holiday season, I want to ask, what drives you? Whether as a business owner or employee, what is it that makes you get up in the morning, head to work and want to do a good job? It’s a question that anyone can answer, and for me the answer is easy — my kids.

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Customer Advisory Boards Camille Freni-Antonetti Customer Advisory Boards Camille Freni-Antonetti

Good or Bad Feedback, Customer Advisory Boards are Essential

During a recent council meeting, both our client, and their customers in attendance, acknowledged that it’s difficult to hear the negative advice, and much credit was given to our client for listening to the more challenging feedback. Both parties appreciated the openness of this type of forum, and agreed that if the candid advice turns into actions and outcomes, it’s a win for all participants.

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Learn the strongest boards’ five characteristics—and the methods behind them.

  • Set up a new board for success 

  • Diagnose and improve an under-performing board

  • Make a successful board even better 

READ THE GUIDE