Advice & Insight
Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.
Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.
CXO Perspectives: Leading Change Agendas
We share what we have learned about the state of digital transformation through our in-depth conversations with CXOs, and how the C-suite has moved beyond early debate to take action in five key areas to drive competitive advantage.
The Power of In-person Customer Advisory Board Meetings
Over the last 2+ years, we have all experienced an uptick in technology use — whether for work-related purposes, educational, or grocery shopping via your mobile device — COVID accelerated the use of technology in both business and personal life. We too leveraged technology as we quickly pivoted from in-person customer advisory board meetings to virtual sessions here at Farland Group.
Stop Admiring the Problem…Get Thee to a Customer Advisory Board Meeting!
I know brainstorm sessions can prove to be extremely valuable. Why? Because we hear it often in our work at Farland Group — whether in a customer advisory board meeting, or in a working group session in between board meetings.
2021 Word of the Year
As we near the end of 2021 , I want to share my word of the year. At the end of 2020, I wrote about adaptability, and while there are many words I could use to describe my 2021 (because it has been quite the year!) the one that sticks out for me is virtual.
Pick One Area to Focus on for the Rest of 2021
Let’s pause for a moment. It’s mid-November, some of the major holidays are coming at us full force and you think your work is (sort of) winding down…. well, not quite! If you are like us at Farland Group, we’re already in the midst of planning for customer advisory board meetings taking place in 2022. And with only 6 weeks left in this year, if you had to pick one area to focus on, what would that be?
What Does Your Hybrid Customer Advisory Board Meeting Look Like?
It’s been nearly two years since most of us went all-virtual… all.the.time. As we push forward with customer advisory board meetings, one thing is clear — there is no definitive answer on what a potential hybrid meeting will entail.
Customer Advisory Board 101: What it is that I do
Explaining to family and friends what my job entails around customer advisory board work is complicated. When people ask about what I do, I find myself using long-winded sentences that sometimes trail off into the sunset as I provide every little detail. Because what we do at Farland Group involves many different puzzle pieces.
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