Advice & Insight
Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.
Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.
The Power of In-person Customer Advisory Board Meetings
Over the last 2+ years, we have all experienced an uptick in technology use — whether for work-related purposes, educational, or grocery shopping via your mobile device — COVID accelerated the use of technology in both business and personal life. We too leveraged technology as we quickly pivoted from in-person customer advisory board meetings to virtual sessions here at Farland Group.
Stop Admiring the Problem…Get Thee to a Customer Advisory Board Meeting!
I know brainstorm sessions can prove to be extremely valuable. Why? Because we hear it often in our work at Farland Group — whether in a customer advisory board meeting, or in a working group session in between board meetings.
How Would You Best Describe Your 2020… in One Word?
As we at Farland Group gear up for the end of 2020, and prepare for customer advisory board meetings for 2021, I’ve been thinking a lot about how I would best describe this year in one word — adaptability.
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