Advice & Insight

Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.

Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.

Customer Advisory Boards Camille Freni-Antonetti Customer Advisory Boards Camille Freni-Antonetti

Customer Advisory Board 101: What it is that I do

Explaining to family and friends what my job entails around customer advisory board work is complicated. When people ask about what I do, I find myself using long-winded sentences that sometimes trail off into the sunset as I provide every little detail. Because what we do at Farland Group involves many different puzzle pieces.

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Engagement Strategy Camille Freni-Antonetti Engagement Strategy Camille Freni-Antonetti

Back to Work!

During our annual Farland Group kickoff meeting, our President, Jane Hiscock, had asked us (and I’m paraphrasing here) — share a goal you achieved and the steps you took to get there.

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Camille Freni-Antonetti Camille Freni-Antonetti

Time to Slow Down…

I recently wrote an article on how the millennial generation (my generation) devours new technologies and is focused on getting tasks accomplished in a fast, agile way.

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Camille Freni-Antonetti Camille Freni-Antonetti

From One Generation to Another, Technologically Speaking

During a recent meeting I attended, we discussed how this evolution of technology, or digitization, affects the workforce — specifically how millennials are driving culture change and the difference in millennials from past generations.

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Engagement Strategy Camille Freni-Antonetti Engagement Strategy Camille Freni-Antonetti

To Dial, Or Not To Dial…That Is The Question!

We live in an era where technology is full-steam ahead and constantly changing. We hear this from our clients throughout our work at Farland Group — that companies are in a game of cat-and-mouse to keep up with one another. Technology is the reason it’s so easy to open my email first thing in the morning and send that quick note to the assistant I’ve been chasing for two weeks.

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Learn the strongest boards’ five characteristics—and the methods behind them.

  • Set up a new board for success 

  • Diagnose and improve an under-performing board

  • Make a successful board even better 

READ THE GUIDE