As we near the end of 2021 , I want to share my word of the year. At the end of 2020, I wrote about adaptability, and while there are many words I could use to describe my 2021 (because it has been quite the year!) the one that sticks out for me is virtual.

I once considered January to be a sort of “regroup” month. I had some extra time to dig out from emails that I received during the holidays, look ahead to what was on the horizon for the coming weeks and plan accordingly. That was then and those were different, pre-pandemic times.

As we at Farland Group gear up for the end of 2020, and prepare for customer advisory board meetings for 2021, I’ve been thinking a lot about how I would best describe this year in one word — adaptability.

We have all been affected by the COVID-19 health crisis. It has upended everyday life in ways that were previously unimaginable, and each of us has our own complex situation. What I’ve learned over the last month may have zero to do with customer advisory boards, but it’s still important as we all try to continue moving forward.