Advice & Insight

Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.

Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.

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2021 Word of the Year

As we near the end of 2021 , I want to share my word of the year. At the end of 2020, I wrote about adaptability, and while there are many words I could use to describe my 2021 (because it has been quite the year!) the one that sticks out for me is virtual.

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Pick One Area to Focus on for the Rest of 2021

Let’s pause for a moment. It’s mid-November, some of the major holidays are coming at us full force and you think your work is (sort of) winding down…. well, not quite! If you are like us at Farland Group, we’re already in the midst of planning for customer advisory board meetings taking place in 2022. And with only 6 weeks left in this year, if you had to pick one area to focus on, what would that be?

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Customer Advisory Board 101: What it is that I do

Explaining to family and friends what my job entails around customer advisory board work is complicated. When people ask about what I do, I find myself using long-winded sentences that sometimes trail off into the sunset as I provide every little detail. Because what we do at Farland Group involves many different puzzle pieces.

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January, Where Did You Go?

I once considered January to be a sort of “regroup” month. I had some extra time to dig out from emails that I received during the holidays, look ahead to what was on the horizon for the coming weeks and plan accordingly. That was then and those were different, pre-pandemic times.

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Tackling the Talent and Skills Conundrum via Customer Advisory Boards

Before COVID, we would often hear from business leaders about the challenges they faced surrounding talent and resources. Executives were seeking peer advice on how to invest in current employees to keep skills fresh and up to date. They wondered if new entrants in the market had the more creative, innovative skills needed. And, they wanted to understand the best way to reskill employees — through in-house training, external partners or a combination of both.

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Learn the strongest boards’ five characteristics—and the methods behind them.

  • Set up a new board for success 

  • Diagnose and improve an under-performing board

  • Make a successful board even better 

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