Executives are different from other audiences, and it helps to understand what executives are looking for when they engage with vendors and others. From our work interviewing hundreds of C-level executives every year, we have extracted the key elements that define the C-suite difference.

50% of B2B Customers are not satisfied with how they are marketed to and look to vendors to build stronger customer experiences.

Content marketing strategies can be made stronger and more relevant through simple co-creation approaches.

[AS SEEN IN CUSTOMER THINK] CIO's are becoming more involved in customer engagement strategy as a way to ensure delivery of the appropriate high value technology solutions. Jane Hiscock shares three approaches CIOs are taking in adopting this new customer-facing aspect of the role.

In this time of fundamental disruption, one of the most powerful assets to survive the tumult is a strong, loyal customer base. Tap into key lessons learned in what it takes to create sustainable customer engagement and advocacy.

Customer Advisory Boards can drive new thinking and innovation if you consider a different approach to membership and content.

We see customer advisory boards delivering value to members through peers engagement. Here are just three of the many benefits of these peer connections.

[AS SEEN IN LOYALTY360] Four key factors that contribute to winning or losing loyalty in the C-suite

With every C-suite leader vested in the future of digital, the question is who is going to lead the transformation? Three recent articles provide a useful perspective on the CDO role and how executives should think about digital leadership.

Farland Group convenes a Council of Global Fortune 200 CMOs and through that work have gained expertise on the role of the CMO, the signficant trends in marketing and technology. Learn more about the top 3 areas that emerged in a recent webinar with other thought leaders.

Tony Zambito's "7 Elements of Customer Understanding the C-suite Must Master" addresses the critical need for CEOs and their C-suite teams to understanding customers. But there is an 8th element missing from his list: direct, face to face engagement with those customers.

[AS SEEN IN CUSTOMER THINK] The CMO and CIO roles are more closely connected and aligned than ever on the power of digital transformation, representing an increasingly synergistic opportunity to drive change together.

IBM recently released its 2015 C-suite study, which surveyed 5,000+ C-suite leaders from 21 industries and 70 countries. It emphasizes the same dominant theme we heard in the hundreds of c-level interviews we conducted this year—an obsession with disruption. We share some of the related issues—and specific quotes—from our own 2015 conversations that relate to and reinforce the findings in IBM’s newest study.

[AS QUOTED IN CIO | INSIGHTS] Thoughts on the origin and value of several unlikely B2B partnerships.

[AS SEEN IN CUSTOMER THINK] Will big data metrics be able to tell you what customers really want from your business?

[AS SEEN IN CHIEF CONTENT OFFICER]: "We have found three core ingredients in C-suite-worthy content: client relevance, credibility, and innovative value … and the elusive content trifecta is securing a topic in the sweet spot where those three come together."