Advice & Insight

Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.

Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.

Jane Hiscock 4/10/23 Jane Hiscock 4/10/23

The Rocket Science of Customer Boards

Things that seem simple, rarely are. Some tips to put the ease into your Customer Board experience with the rigor needed to get there.

Jane Hiscock 3/6/23 Jane Hiscock 3/6/23

Putting the Peer in Client Engagement

Anne Taylor 1/31/23 Anne Taylor 1/31/23

Ramping up Customer Advisory Council Recruiting

Jane Hiscock 1/18/23 Jane Hiscock 1/18/23

Creating a Great Customer Meeting: Build Peak Moments

Customer experiences are often judged by the closing experience. Done well, the experience is deemed positive. Too often these experiences are forgotten.

Anne Taylor 12/8/22 Anne Taylor 12/8/22

How to Make Working Groups Work For You

Elise Schepeler 12/1/22 Elise Schepeler 12/1/22

Looking Back on One Year: An Interview with Mike Abbott, Thomson Reuters

Jane Hiscock 11/22/22 Jane Hiscock 11/22/22

Less is Definitely More: The Customer Advisory Board Content Trap

Jane Hiscock 10/25/22 Jane Hiscock 10/25/22

The Challenge of Building Customer-Centricity

Customer centricity is not as simple as making it your mission statement - done well it often requires a change in incentive structures and organizational design.

Anne Taylor 10/3/22 Anne Taylor 10/3/22

Do You Really Want to Launch a Client Advisory Board?

Jane Hiscock 9/27/22 Jane Hiscock 9/27/22

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Inflexion Group

Jane Hiscock 8/29/22 Jane Hiscock 8/29/22

Customer Advisory Board Advice: Learn to Love the Pain

Jane Hiscock 8/1/22 Jane Hiscock 8/1/22

Executive Engagement Programs: Take the Time To Listen

Anne Taylor 7/11/22 Anne Taylor 7/11/22

Three Ways to Operationalize Client Advisory Council Actions

Camille Freni-Antonetti 6/22/22 Camille Freni-Antonetti 6/22/22

The Power of In-person Customer Advisory Board Meetings

Over the last 2+ years, we have all experienced an uptick in technology use — whether for work-related purposes, educational, or grocery shopping via your mobile device — COVID accelerated the use of technology in both business and personal life. We too leveraged technology as we quickly pivoted from in-person customer advisory board meetings to virtual sessions here at Farland Group.