Advice & Insight
Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.
Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.
The Challenge of Building Customer-Centricity
Customer centricity is not as simple as making it your mission statement - done well it often requires a change in incentive structures and organizational design.
Customer Advisory Boards: Invest in Your Customer
Deeply understanding the needs and requirements of your customers requires an investment. Investment of time to establish strong relationships and trust with your customers; that trust will lead to hearing their honest assessments of your business model, products, services and people.
Customer Engagement and One-on-One Connections
If I had to describe in two words what Farland Group specializes in—my answer would be customer engagement. But what do I mean by customer engagement? If customers are buying products and services, aren’t they already engaged?
Learn the strongest boards’ five characteristics—and the methods behind them.
Set up a new board for success
Diagnose and improve an under-performing board
Make a successful board even better