[AS SEEN IN CHIEF MARKETER] How to deliver more personalized account based marketing to customers...

Businesses today are moving through a lot of change, but this is distracting employees to focus internally and forget about customer engagement approaches that are needed to retain and grow the business.

[AS SEEN AT MARKETINGPROFS] "Omnichannel is a priority for B2B and B2C. How do executives think about resorting their marketing mix to put the client at the center? Here are tips and actual quotes from the C-suite."

[AS SEEN IN MARKETING DAILY] Customers continue to expect personalization, whether they're acting as a consumer or B2B client. At Marketing Daily last week, I shared some thoughts on what B2B companies should learn from B2C.

As you build your marketing plan for 2016, make sure you include investment in tapping into customer insights to gain important knowledge and inspiration. Here are three ideas to get started.

Tony Zambito's "7 Elements of Customer Understanding the C-suite Must Master" addresses the critical need for CEOs and their C-suite teams to understanding customers. But there is an 8th element missing from his list: direct, face to face engagement with those customers.

[AS QUOTED IN CIO | INSIGHTS] Thoughts on the origin and value of several unlikely B2B partnerships.

[AS SEEN IN LOYALTY360] Customers are more marketing savvy than ever and will immediately question whether your brand is authentic and motivated by their best interest or the company’s self-preservation. What do authentic customer-centric companies do differently than those motivated by self-preservation?

[AS SEEN IN CUSTOMER THINK] Will big data metrics be able to tell you what customers really want from your business?

Should you include prospects in executive engagement programs? The answer is a resounding “it depends.” Our recommendations differ depending on whether you're talking about an advisory boards, executive event, or market research.

[AS SEEN IN CHIEF CONTENT OFFICER] "Connecting with C-level clients remains an ongoing challenge for marketers. More should consider creating a client advisory board, which, when done right, provides traction with your most coveted clients. Let’s start by clarifying the concept..."