Advice & Insight

Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.

Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.

Customer Advisory Boards Camille Freni-Antonetti Customer Advisory Boards Camille Freni-Antonetti

What Makes a Customer Advisory Board Unique and Effective?

As you look to what your priorities are for the future — whether for the rest of this year or next, or five years on the horizon, have you wondered whether you’re making the right decisions? Is your strategy for X, Y, Z sound, and if not, how should you tweak it? How can one gather outside perspectives, advice and feedback that are unbiased? Maybe, starting a customer advisory board is the right answer.

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Customer Advisory Boards Camille Freni-Antonetti Customer Advisory Boards Camille Freni-Antonetti

Some Organizations are Focusing on Sustainability, and Customer Advisory Boards Can Help

How organizations can help build a sustainable environment, and on a global scale, has been front and center over the last year. We see it on the news, when reading online content, and we hear it from clients in our work at Farland Group — sustainability has increasingly become a topic of interest for many on our customer advisory boards.

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Learn the strongest boards’ five characteristics—and the methods behind them.

  • Set up a new board for success 

  • Diagnose and improve an under-performing board

  • Make a successful board even better 

READ THE GUIDE